Best CRM and Email Marketing Software: Top Tools to Grow Your Business in 2025

Customer relationship management (CRM) and email marketing software are two essential tools for modern businesses. In a digital-first world, the ability to nurture leads, convert prospects, and maintain customer loyalty depends on seamless communication and organized customer data. By combining CRM and email marketing in one platform—or integrating two best-in-class solutions—businesses can save time, increase revenue, and improve the customer experience. This article explores the best CRM and email marketing software available in 2025 and how each can help your business succeed.

Why CRM and Email Marketing Go Hand-in-Hand

CRM software helps manage customer data, interactions, and workflows, while email marketing software allows businesses to engage with leads and customers through targeted campaigns. When these two platforms are connected or unified, the result is a streamlined marketing and sales process that ensures no lead or opportunity falls through the cracks.

Key benefits include:

Personalized email campaigns based on customer behavior and preferences
Improved lead segmentation and tracking
Automated follow-ups and customer journeys
Unified reporting and performance analytics

1. HubSpot: All-in-One CRM and Email Marketing Powerhouse

Best for: Small to medium-sized businesses, startups, and growing teams

HubSpot offers a comprehensive suite of tools for marketing, sales, and service. Its CRM is free to start and includes contact management, deal tracking, and pipeline visualization. The email marketing component is user-friendly, with customizable templates, A/B testing, and automation workflows.

Top Features:

Drag-and-drop email builder
Marketing automation and lead scoring
CRM integrated with sales and support tools
Analytics and campaign performance dashboards

2. ActiveCampaign: Advanced Automation Meets CRM

Best for: Businesses focused on marketing automation and customer journeys

ActiveCampaign stands out for its deep automation capabilities. It seamlessly blends email marketing with a lightweight CRM, allowing users to automate complex workflows across the customer lifecycle. From welcome sequences to post-purchase follow-ups, ActiveCampaign delivers sophisticated tools with an easy-to-use interface.

Top Features:

Advanced customer segmentation
Site tracking and behavioral targeting
Automated email series based on customer actions
CRM with sales pipeline and lead scoring

3. Mailchimp with CRM Capabilities

Best for: Small businesses and solopreneurs

Mailchimp is primarily known as an email marketing platform, but in recent years, it has added CRM features like audience management, contact tags, and behavior-based triggers. It’s an excellent choice for those who want an affordable, beginner-friendly option that still delivers robust email tools.

Top Features:

Pre-designed email templates
Marketing CRM with audience insights
Landing pages and signup forms
Basic automation workflows and analytics

4. Keap (formerly Infusionsoft): CRM and Marketing Automation for SMBs

Best for: Service providers and e-commerce businesses

Keap offers CRM, email marketing, invoicing, and automation tools in one platform. It’s ideal for small and medium businesses that need powerful automation with integrated CRM capabilities. Keap allows users to create automated sales funnels and nurture campaigns, manage appointments, and track customer interactions.

Top Features:

Visual sales pipelines
Email sequences triggered by tags or behavior
Appointment scheduling and invoice creation
Lead scoring and task automation

5. Zoho CRM + Zoho Campaigns

Best for: Budget-conscious businesses that want flexibility and integrations

Zoho CRM offers a complete suite for sales and marketing, and when paired with Zoho Campaigns, it becomes a solid email marketing powerhouse. Users can create detailed workflows, segment contacts based on CRM data, and analyze performance with detailed reports.

Top Features:

Customizable CRM dashboards
Email automation with list segmentation
AI-powered lead scoring and recommendations
Integrations with Zoho ecosystem and third-party tools

6. Salesforce + Marketing Cloud

Best for: Enterprise-level companies and marketing agencies

Salesforce is the gold standard for CRM and, when combined with its Marketing Cloud, becomes a robust email marketing and customer engagement platform. While it comes with a steeper learning curve and cost, the customization and scalability are unmatched.

Top Features:

Omnichannel customer journeys
AI-driven insights with Einstein AI
Custom CRM objects and workflows
Detailed analytics and advanced segmentation

7. Brevo (formerly Sendinblue)

Best for: E-commerce and digital marketers

Brevo offers an excellent balance between email marketing and CRM. It supports transactional emails, SMS campaigns, and detailed contact segmentation. Brevo’s CRM is lightweight but effective, with deal pipelines, task management, and email integration.

Top Features:

Multi-channel campaigns (email, SMS, chat)
Marketing automation and audience tagging
CRM with contact history and task tracking
E-commerce integrations (Shopify, WooCommerce)

Choosing the Best CRM and Email Marketing Software for Your Needs

When choosing the best CRM and email marketing software, consider the size of your business, your budget, and your team’s tech skills. A solopreneur may benefit most from Mailchimp or Brevo, while a growing team might look toward HubSpot or ActiveCampaign. Larger companies with dedicated IT resources may prefer Salesforce or Keap for their scalability and advanced features.

Here’s a quick comparison:

Best for All-in-One Use: HubSpot
Best Automation: ActiveCampaign
Best Budget Tool: Mailchimp
Best for SMBs: Keap
Best Enterprise Option: Salesforce

Investing in the best CRM and email marketing software is critical for long-term growth. These tools empower you to automate communication, understand your customers, and improve conversions—helping you build lasting relationships and scale effectively in 2025 and beyond.